About

Skinheads, Mods, Rockers, Punks, Britpop boys, Rude Girls and Indie kids have all found their home in Margate, it’s a tribal place. 

Mods & Skins alike now travel to Margate not only for the rich subculture history that the town has to offer but to stop by at Rat Race to experience the best of the towns subculture heritage embedded in the style, music and most importantly; the people.

At Rat Race, they are firm believers that it’s the people and the community spirit that make the town what it is today. They are actively involved in supporting many aspects of Margate’s subculture community, getting involved in many local events and initiatives. They have forged strong bonds with their customers, creating a local community atmosphere that is welcoming to people from all walks of life.

“Customer service is a key aspect of Rat Race’s philosophy and we always go the extra mile to keep our customers happy and looking sharp throughout the year”.

“We keep an ear to the ground when it comes to new styles and classic pieces our that customers desire. This led us to engage with subculture brands to produce new styles.

Our creation of the classic tonic skirt and the redesigned and ever popular waffle knit cardigan can now be seen throughout the country and world alike with few people knowing their recent origins coming through Rat Race”.

We have built relationships with some of British subcultures finest including Neville Staple of The Specials, John Sims aka ‘Teflon’ (legendary original 2Tone designer), Dave Barker, Pete Doherty and DJ Eddie Piller amongst other celebrity customers.

At Rat Race, we indulge our passion for subculture music every day. With an assortment of regular in-store DJ’s and popular event nights in local Margate clubs, live in-store bands and acoustic sets, we strive to keep Margate’s beat in time.

With the growth of our online trade and requirements for additional space needed we decided in 2018 to uproot our High Street store and relocate 100 yards down the road to Margate’s main Parade. This allowed our online sales to grow and for Rat Race to be a true online destination.

Our new store saw further brand development, removing the fuss and keeping what’s important. Now sea facing, looking out onto Margate’s Harbour area you’ll often find a row of Lambrettas and Vespas neatly parked with their chrome catching the sun, while their riders are browsing the latest arrivals in-store.

Visit us in-store, in Margate

15 The Parade,
Margate, Kent, CT9 1EY

7 days a week,
10:00am - 5:00pm

Get directions